The Psychology Behind Mobile Budget FosteringIncentives and benefits such as price cuts, cashback and commitment points can be powerful motivators for mobile purse adoption. Nevertheless, the specific variables that drive mobile wallet adoption are still a secret.Using the stimulus-organism-response (S-O-R) concept as an academic basis, this study

The Psychology Behind Mobile Pocketbook AdoptionMotivations and benefits such as price cuts, cashback and loyalty factors can be powerful motivators for mobile pocketbook adoption. Nonetheless, the exact aspects that drive mobile wallet adoption are still an enigma.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this res